SacWorks explores how augmented reality (AR) is transforming retail by enhancing customer engagement, bridging the online-offline gap, and offering immersive product experiences. As consumer expectations evolve, SacWorks highlights AR as a key tool in the future of shopping.
Retailers like IKEA, Sephora, and Warby Parker use AR to allow customers to “try before they buy.” SacWorks showcases how AR apps let users visualize furniture in their space, test makeup shades on their face, or see how glasses fit—all from their smartphone.
In brick-and-mortar stores, AR enhances navigation, storytelling, and product information. SacWorks explains how AR-powered kiosks and smart mirrors provide personalized content and promotions to enrich the shopping journey.
E-commerce also benefits from reduced returns and increased confidence in purchases. SacWorks emphasizes how AR builds trust in product appearance, size, and compatibility—critical factors in online decision-making.
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